MightyData announces "Value: It Really Does Matter...To The Customer!" an un-conference session, Tuesday, August 17, at 1:30pm at the FileMaker Developer Conference. The session will explore what is value and why it is important to discover it for a software project.

Teams commonly discuss the what and how for a project and neglect the why. The results that the organization will achieve from a project are the why. They can be expressed as a return on investment (ROI) by analyzing factors like productivity, quality and satisfaction; sales, costs and margins.

Matt Navarre of MSN Media will moderate the panel of industry experts:

- Stephen Gallagher, Senior Director of Sales, FileMaker Inc.
- Kirk Bowman, Visionary of Value, MightyData
- Molly Connolly, President, Thorsen Consulting
- Richard Carlton, President, Rich Carlton Consulting

The session will offer insight for in-house developers and independent consultants to engage their colleagues in a value discussion sooner rather than later. In turn, the organization will have a clearer vision and understand why, or why not, to allocate resources to a project.

The FileMaker Developer Conference is August 15-18, 2010 in San Diego, CA.
http://www.filemaker.com/developers/devcon

About MightyData
At MightyData, we re all in. That means, everything we do, we do with a never-ending commitment to create value for our customers. Our relentless pursuit of what s possible with technology gives us the power to help transform your business from respectable to remarkable. When it comes to delivering value, we pack a mighty punch.

Contact:
Kirk Bowman
972-390-8600
http://www.mightydata.com