31 March, 2010-- Grenoble, France-- Celebrating 25 years of international software publishing, today the French company formerly known as WinSoft announced a name change to WinSoft International as well as an update to its corporate logo. The name and logo changes are part of a strategic move reinforcing WinSoft International's position as a proactive worldwide software publisher with a multicultural customer base.

The new name also reflects upon both the history and future of WinSoft International, as the company enters into a new phase of business development. With more than 95% of turnover coming from international sales, WinSoft International has always had an international perspective. Recent business developments, like the opening of an office in the Middle East, only serve to reinforce WinSoft International's connection with its customers, both geographic and communicative.

By becoming WinSoft International, we are realigning the company name with its everyday reality, said Kamel H. Gaddas, WinSoft International co-founder and CEO. What s more, the corporate logo change with its redesigned W illustrates even further the rapprochement between cultures that we've set as a company value and keep in mind for our everyday actions.

At the same time that WinSoft International is formalizing its global perspective, it is also emphasizing the rapprochement between cultures with the WinSoft Arabic Typography Contest, based on the UNESCO theme for 2010 of rapprochement between cultures.

Graphic designers, calligraphers and artists, were invited to illustrate using Arabic typography and graphic design their vision of a world where a dialogue between cultures is both natural and enriching. More than 30 contestants from 13 different countries submitted their work to be judged by a panel of 5 jury members composed of: Aref Hijjawi, Director of Programmes at Al Jazeera; Joe Karkour, Adobe Regional Business Development Manager; Nadine Chahine, noted type designer for LinoType; George Kandalaft, noted web designer and journalist and Zaid Al-Hilali, Adobe Certified Expert and Instructor at Grapheast.

Some Highlights in WinSoft International's History
1985: WinSoft was founded by Pierre Blangero, Kamel Gaddas and François Peccoud
1986 Agreement with Apple to bundle the WinText multilingual word processor with every Macintosh sold in the Arab world.
1993: Agreement with Aldus Corp to adapt PageMaker for Arabic and Hebrew markets
1995: Agreement with Adobe Systems to extend the PageMaker agreement to other Adobe products like Photoshop
2006: Agreement with FileMaker Inc., for the adaptation, of the FileMaker product line to Eastern European, Middle Eastern and Indian markets
2008: Release of Tasmeem 4 with a rich high-quality and innovative Arabic font range
2009: Acquisition of Algoba Systems, a Digital Asset Management Software publisher
2010: Opening of the WinSoft International Dubai office
About WinSoft International: A specialist in complex scripts and advanced typography.

WinSoft International, a software solutions provider, designs, develops, and localizes software for emerging markets. It provides software in Arabic, Hebrew, Greek, Russian and many other complex scripts.

Compared with other software developers, WinSoft International is the only company that offers a full-range of services from software engineering and localization, to production and sales, right through to in-country marketing and distribution. WinSoft International specializes in two arenas: as both an editor of its own software applications and as a re-editor of international software applications.

Strategic partners such as FileMaker, Apple Inc., and Adobe Systems, have benefited from WinSoft International's extensive experience in adapting software to support complex scripts and in successfully introducing or expanding their businesses in Central and Eastern Europe, the Middle East and South East Asia.

WinSoft International's headquarters are located near Grenoble, France, where the majority of its 65 staff are based. Along with subsidiaries in North Africa and Middle East, WinSoft International recently opened a new office in Dubai (UAE).

Contact:
contactpresse@winsoft-international.com
WinSoft International Headquarters:
24, rue Louis Gagnière - 38950 Saint Martin-le-Vinoux - Grenoble - France
Tel: +33 (0)4 38 02 21 00 - Fax: +33 (0)4 38 02 21 11
www.winsoft-international.com